The floor of every frat house during a tailgate is a graveyard of crushed cans, dirt, and Nike Air Force Ones.

My idea for this campaign was to embrace the real and relatable way students wear these shoes—showcasing their “worn-in” look as a badge of honor. Through memes and humor-driven content, the campaign would highlight their dependability, comfort, and durability, proving they’re the ultimate fit for every outfit and every night out.

These aren’t just shoes; they’re the foundation for any outfit or outing.